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News
DPDP deadline could force brands to rebuild Gen Alpha targeting around parents and households
2+ hour, 50+ min ago (1019+ words) India’s advertising industry has less than a year to prepare for a fundamental change in how brands can reach children online. For advertisers, the impact could be broader than simply losing another targeting signal. “The result is that the addressable…...
Your Brand. Your Legacy. Our Innovation.
49+ min ago (536+ words) Shire Beds is delighted to return to The Bed Show 2026, bringing an exciting collection of new products, innovative sleep solutions and proven best sellers that continue to perform strongly for our retail partners. This year, our stand is all about…...
Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement
1+ hour, 44+ min ago (638+ words) By Brian Quinn, AppsFlyer BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a…...
GIO Builds On ‘Great Insurance, Obviously’ With Hyper-Contextual Billboards Via Leo Australia
3+ hour, 28+ min ago (327+ words) Following the launch of the new brand platform ‘Great Insurance, Obviously’, GIO and Leo Australia have brought the red safety mat into the real world through a series of hyper-contextual outdoor installations, designed around the environments they inhabit. Building on…...
Denny's harnesses the power of a viral internet sensation in new ad
6+ hour, 42+ min ago (24+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
How the Philippines can secure reliable financing to build resilience against external shocks | Business World Philippines - newspaper - Read this story on Magzter.com
2+ hour, 9+ min ago (462+ words) To become resilient and enhance its competitiveness, the question is not whether the Philippines needs more infrastructure, stronger energy systems, and defenses against severe weather conditions. It is how to pay for them in a world increasingly exposed to external…...
As Nike stock sees worst fall in its history, tech VC Chamath Palihapitiya on what went wrong with the American shoe giant: Somewhere along the way...
3+ hour, 23+ min ago (386+ words) As Nike stock sees worst fall in its history, tech VC Chamath Palihapitiya on what went wrong with the Am The Times of India Nike recently witnessed the worst fall in its stock history, raising questions about what went wrong…...
Ascott appoints Melbourne Social Co as social media agency of record for Quest, Citadines and lyf
3+ hour, 33+ min ago (256+ words) Australia – Melbourne Social Co has been appointed as the social media agency of record for Quest Apartment Hotels, Citadines and lyf, three hospitality brands under The Ascott Limited, following a competitive pitching process. The Melbourne-based agency will lead social media…...
Creative agency Thisaway's rebrand isn't just a lick of new paint: it's a promise to clients
1+ hour, 5+ min ago (799+ words) In crafting a new identity for itself, the Bath-based agency focused on fundamentals, rather than just slick visuals. If you've worked in an agency for a while, you'll recognise the pattern. After a few years in business, you've got a…...
BSP needs forward-looking policy, clear guidance to navigate prolonged uncertainty | Business World Philippines - newspaper - Read this story on Magzter.com
2+ hour, 9+ min ago (555+ words) THE Philippine central bank should take the long view when calibrating its monetary policy, even in the face of sudden, short-term shocks, as global economic conditions become increasingly uncertain and volatile. - By Katherine K. Chan When deciding on its stance, the…...